The worst time to find out that your crisis management strategy is inadequate is in the midst of a serious problem. There are many different solutions on the market, but determining which one best meets your company’s needs can be difficult. When it comes to managing a crisis, you really can’t rely on a one-size-fits-all approach. You need to understand the different aspects to best determine what will work for your industry, the size of your company, and your process.

Crisis management

You want people to come together in a crisis, which means having the right strategy.

1. Avoid Common Crisis Management Strategy Problems

One of the best ways to learn is through the mistakes of others, and time has shown that there are some common problems with crisis management. When you are looking for the right solution, make sure to keep the following in mind so you do not repeat these mistakes.

  • Focus on the cost of the solution over the quality of the solution is a problems that ends up costing more than just money. This isn’t just about cutting corners to save money. A solution that costs a fortune does not mean it is the best one, or that it will offer you the solution you need in a crisis. You have to focus on what you need first, then consider the cost.
  • Lack of communication and a dearth of established, well-defined procedures are among the biggest problems, and they that can have catastrophic effects on a business.
  • Failure to consider all potentially affected departments and areas, so that the crisis spills over into areas where companies do not have a remediation strategy.
  • Once a crisis passes, companies get complacent and fail to properly determine the root cause and a proper solution. Too often people are more interested in finding the right people or groups to blame, and once that is determined, things go back to business as usual. The blame is inconsequential; ensuring it doesn’t happen again is what really matters.
  • Processes and procedures are not updated regularly.

2. Creating a Scalable Roadmap

The best solution is with a scalable roadmap. The roadmap offers solutions to most of the common problems with crisis management, as well as making sure you have a method of managing all of the different aspects of the business. When you start to consider the roadmap and what is needed, you begin to look at different crises and the effects that each crisis could have across your entire company. It also gets you to consider external factors and ramifications you may otherwise overlook.

3. Finding Your Footing Early in the Problem

The first part of the roadmap is going to focus on stabilizing the problem as quickly and effectively as possible. With the holistic approach, you will already have identified what needs to be checked, who needs to be contacted, what steps need to be taken, and the order of communication. It ensures that the different areas are aligned and that people are working together to resolve the problem.

To create an effective crisis management strategy, you have to cover your bases. It is also incredibly important to start considering how you want to grow your company before you implement the strategy. The most effective crisis management strategies are cross-functional so that when you have to implement the process, you are able to cover ground in multiple directions at once.

4. Find the Root Cause

Once a crisis is under control, you have to determining the root cause. Remember, this isn’t about the blame. The concern is why the problem happened and finding a way to prevent it from happening again. Determining the root cause should focus on the symptoms and how things got to the stage that it became a crisis.

5. Regular Review of Your Strategy

Finally, you need to make sure that the roadmap, every process and procedure, and the chain of command are reviewed regularly. There should actually be a procedure to do this at least once a year, if not twice a year or quarterly.

Crisis management

The biggest key to crisis management is learning from it so you can avoid the same or similar problems in the future.


Having the right crisis management strategy in place is like having an exit strategy in the event of a fire. You hope that you never have to use it, but it is good to know that it is in place and updated in case you do. Out of the Box takes a holistic approach to creating the right strategy for your specific needs. From designing the roadmap to determining the root cause, our SFDC offerings are proven to be effective. If you have any questions, you can contact us.


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